by Ray Pun
Another ALA Annual conference has come and gone! I will return to Shanghai on Tuesday morning at 1 AM! Before I go back to work, I wanted to discuss a BRASS sponsored program I attended on Monday morning: “Not Elsewhere Classified: Different Approaches to Researching Emerging Industries,” presented by April Kessler and Laura Young from Bizologie.
It was a very interesting presentation that taught me a lot about how to think creatively in using a variety of current (and free) resources to conduct industry and market research. I found it to be very relevant and applicable to research in general. The program description states that “Experts will enlighten participants on how to locate and evaluate information on leading-edge industries, assess markets, and lead your clients in making strategic decisions when their business crosses traditional NAICS code boundaries or is part of a new or soon-to-be-existing field.”
The two speakers addressed many of the startup enterprises that are creating many waves and headlines in the world: Uber, Airbnb, HomeAway and other food delivery apps. These new technologies are part of this new sharing economy that can be very challenging for any researchers to find more information about.
Luckily, the speakers gave plenty of research techniques, tips and ideas when conducting research on emerging industries. Here are a few new things I learned:
• There are plenty of free resources for researchers to use. The speakers mentioned the following tools that could be helpful: Crunchbase, FormDs.com, BizJournal, online casino, and Statista, among others. They can give market trends, competitors or at least data/information about these new emerging companies.
• Google Research – You can run a Google search on Google News as well as searching for filetype: ppt, pdf, or xls for free sources on your business research.
• When researching these new emerging industries, think about new tax laws, regulations, SEC rulings, etc. These new policies are also determining how these new startups can operate responsibly under the law.
It was a great time to reconnect with friends, colleagues and many other folks at the ALA Annual conference! I always learn a lot and enjoy meeting new people in this event! Thanks for reading and I hope to see some of you next year in Orlando!



Catherine Damiani is a recent MLIS graduate from the University of Rhode Island’s GSLIS program. She enjoys teaching and learning about digital literacy and emerging technologies as well as working in reference services. She began her first professional position in March 2015 as East Providence Public Library’s (RI) Digital Services Librarian where she currently works
Raymond Pun is a reference and research services librarian in NYU Shanghai. He provides reference, consultation, outreach services in NYU’s newest global portal campus in China. His research and professional interests include data management and digital scholarship services, community engagement, and international librarianship.
Kara Plamann Wagoner is a recent University of Hawaii LIS grad. Since receiving her degree in December, Kara has worked as a reference librarian at Kapiolani Community College where she advocates for the use of Open Educational Resources, creates digital collections in an institutional repository, and teaches workshops to promote student success. Her favorite time is at the reference desk where she can openly and honestly connect with people.
David Midyette, Editor
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